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Course Category / measurement-roi
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Measurement & ROI
Module 5: The Role of Content and Social Media in Effective Integration
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Module 4: Using Digital Marketing and SEO Tactics to Build Integration
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Module 3: Identifying and Influencing Audience Behavior
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Module 2: Building Cross-Channel Personas
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Module 1: Integrated Marketing Communications (IMC Concept Review)
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Digital Communication Certificate Program Module 6: How to Measure Your Digital Communication Efforts and Develop a Data-Driven Plan
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Digital Communication Certificate Program Module 5: How to Include Innovation in Your Digital Strategy
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Digital Communication Certificate Program Module 4: Writing for SEO
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Digital Communication Certificate Program Module 3: Digital Storytelling
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Digital Communication Certificate Program Module 2: Developing Personas and Tailoring Messages
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