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Measurement & ROI
Digital Communication Certificate Program Module 1: Develop a Winning Digital Content Strategy
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Module 6: Content Marketing Measurement and Analytics
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Module 5: Social Media and Influencer Tactics to Boost Effectiveness
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Module 4: Gaining Exposure for your Content Marketing Program
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Module 3: Storytelling Strategies for Content Marketing Success
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Module 2: Developing a Content Marketing Strategy
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Module 1: Editorial Planning and Team Structure
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Metrics Mean Money: A Communicator’s Guide to KPIs and Measurement
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How Hot Are You? Measure Your Capability Barometer in Communications
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Now That You Got My Attention, What Do You Want: Making the Compelling Argument to the Boss When Budgets Are on the Line
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