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Measurement & ROI
Strategy, Statistics and Soul: How to Use Communications to Create Business Value and Impact Forever
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PR Measurement: How to Use Data to Engage Your Stakeholders
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[Archived] Measurement and Analytics Certificate Program Module 6: Best Practices for Research Methodology
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[Archived] Measurement and Analytics Certificate Program Module 5: In-Depth Measures for Specific Channels
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[Archived] Measurement and Analytics Certificate Program Module 4: Connecting Communication Measures to Business Results
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[Archived] Measurement and Analytics Certificate Program Module 3: Evaluating the Success of Channels
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[Archived] Measurement and Analytics Certificate Program Module 2: Evaluating the Success of Messaging/Campaigns
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[Archive] Measurement and Analytics Certificate Program Module 1: Using Research Before Developing Communication Plans
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