Behavioral Strategic Planning: An Introduction
Strategic Communication Certificate Program
Title
Date
Access
Understanding Stakeholders: Conducting an Environmental Scan and Stakeholder Research
August 11, 2021, 3–4:30 p.m. ET
Relevant Behavioral and Communication Science Theories, Strategies and Their Application
August 18, 2021, 3-4:30 p.m. ET
Setting Direction: Establishing Measurable Goals and Objectives
August 25, 2021, 3–4:30 p.m. ET
Tactics: Designing and Implementing Effective Tactics That Move Behavior
September 1, 2021, 3-4:30 p.m. ET
To connect back to the Strategic Communication Community, please visit https://prsa.org/SC-community
Note: To join a session, please click Join and then enter your Name and Email under the Guest Tab. Please adjust the volume on your device to listen to the program.
